Free retention audit

Find out what churn
is really costing you.

Connect your tools with read-only access. We analyse up to 24 months of your data and show you your three biggest retention leaks, and what each one is costing you a month.

Free. Read-only access. We email you when it's ready.

Works withShopifyKlaviyoRechargeMeta
NRetention audit · Northbound CoffeeLast 24 months · 61,480 customers · 148,200 orders
ShopifyKlaviyoRechargeMeta
Revenue at stake£41,200a month, from 3 leaks
Leak 1£18,400
Leak 2£14,100
Leak 3£8,700
Example data
Repeat purchase rate
21%
12-month LTV
£96
+£4 vs last year
LTV to CAC
2.4
Payback 4 months
Email + SMS share
17%
The three biggest leaks
1Few first-time buyers come back21% order again within 90 days. Similar brands: 28%.£18,400/mo
2Subscribers leave at the third order38% cancel at order 3, mostly “too much coffee”.£14,100/mo
3Email and SMS are under-used17% of revenue. No browse or post-purchase flow.£8,700/mo

What's in the report.
Section by section.

A clear report you can share with your team, built from your own data and walked through with you on a call.

Your numbers against similar brands

Repeat purchase rate, LTV, customer acquisition cost, LTV to CAC, payback, subscription churn and email and SMS share of revenue, each marked red, amber or green.

Your three biggest leaks

Ranked by how much money they lose you. A weak second order, a churn spike at one order number, missing flows, inflated email revenue, a shrinking list.

Revenue at stake

What each leak costs you a month and a year, with the working shown so you can check it.

The whole customer journey

From ad to first order, subscription, emails and texts, then repeat order or cancellation, with where people drop out.

Cohort retention

How each month's new customers come back over time, so you can see if things are getting better or worse.

Customers at risk right now

How many customers and subscribers are likely to leave soon, and what they're worth a month.

What we'd do in the first 90 days

The fixes we'd make first, in order, and what each one should bring back.

Yours to keep.

You get a private link and a PDF, whether or not we end up working together.

Book your audit

How it works
in three steps.

Connect

Follow our step-by-step guide to give read-only access to Shopify and Klaviyo, plus Recharge and Meta if you use them. It takes about 10 minutes and changes nothing in your accounts.

We analyse

We import up to 24 months of history in the background and join every customer across your tools. A first look is ready quickly, and we email you when the full audit is done.

Walk-through

On a 30-minute call we show you the numbers, your three biggest leaks, what each one costs you a month, and what we'd fix first. You keep the report.

What we'll need.
About 10 minutes.

After you book, we send a step-by-step guide for each tool. Every connection is read-only and can be removed at any time.

ShopifyRequired

Install our read-only app from a link we send you. Orders, customers, products and refunds.

KlaviyoRequired

Create a read-only private API key in your Klaviyo settings. Flows, campaigns, email and SMS activity.

RechargeIf you sell subscriptions

Create a read-only API token in Recharge. Subscriptions, charges, skips and cancellations.

MetaIf you run Meta ads

Log in with Facebook and allow read-only ads access. Spend, campaigns and results.

Book your audit.
Pick a time for the walk-through.

Choose a time for your 30-minute walk-through. We'll send the connection guide straight away, so your audit is ready before the call.

  • A short intro to your brand and your goals
  • We send a read-only connection guide for each tool
  • Your audit is ready before the call
  • On the call: your numbers, three leaks, revenue at stake and what we'd fix first

Booking is handled by Calendly. See our Privacy Policy.

Safe to connect.
Your data stays yours.

We work with your customers' personal data, so we treat it carefully: least access, encryption, and clear rules on how long we keep it. Read our Data Safety & DPA ›

Read-only access

We ask for read access and nothing more. We can't send emails, change orders, edit subscriptions or touch your ads.

Encrypted keys

Every access key is encrypted with AES-256 before it's stored, and everything travels over HTTPS.

A proper DPA

Your customers' data is handled under a data processing agreement, and used only to produce your reports. Data safety

Deleted when you leave

Disconnect and we delete your data. Ask, and we delete it sooner. How deletion works

Audit questions
answered.

Is it really free?

Yes. There's no charge and no obligation. We do it because it's the best way to show what we'd change, and it's how most of our clients find us.

How much history do you look at?

Up to 24 months, so we can see seasonality and how long customers really stay. If your store is newer, we use what you have.

How long does it take?

About 10 minutes to connect. The import runs in the background, and we email you when the audit is ready, usually within a few hours depending on how much data you have.

Can you change anything in my accounts?

No. Every connection is read-only. We can't send emails, edit orders or subscriptions, or change your ads. You can remove our access whenever you like.

What happens to my data afterwards?

If we don't go on to work together, we delete it within 60 days of the audit, or sooner if you ask. See Data Safety for the details.

Who sees the report?

You and us. It's shared with you as a private link and a PDF. We never show one brand's data to another.

Three leaks.
One number. Free.

Free. Read-only access. We email you when it's ready.